I think it's pretty rare for shop owners to try all of the products they carry and have personal relationships with the brands. But lucky for me, I'm able to do that with Give a Damn Goods! I really value my brand relationships. All of the products and brand partnerships in Give a Damn Goods online store stemmed out of relationships built from The Honest Consumer.
If the brand is local to where I'm living, I've met a founder or a brand rep in person. If not, I've spoken to them over the phone multiple times. Building relationships is incredibly important to me. I think in the conscious consumerism scene it's so important to build these relationships for transparency purposes and because social impact is a team effort. By building relationships I am able to better understand the mission of a certain brand, the individuals connection with the brand, better share their story, & keep my eye out for other opportunities for the brand!
Building relationships is so important, not only with businesses, but with customers and followers too! Since I've been on the blogging side of things for almost three years with The Honest Consumer, I've met so many bloggers who just do their work online. Don't speak to the brands, don't work to build relationships, and are hesitant to speak with other bloggers due to fear of competition. I think this is silly. I think conscious consumerism is ALL about team work. The more people we reach, the more change we can make!
With Give a Damn Goods Wholesale, I'm working to build relationships with retailers and expand these relationships outward. Through retailer relationships our community can really grow and take off. Retailers allow consumers in-stores to learn about social impact products which is huge.
It's crazy because I start by building relationships with the brands, typically through The Honest Consumer. So I can work with brands I trust and transfer this onto the consumers by encouraging them to trust the brand as well. And then expanding to retailers to get their support and trust for the brand. The entire chain of conscious consumerism revolves around relationships. We can't spark conscious change if we don't have a supportive network of people! Be responsive if someone reaches out to you, your brand, or both! Take pride and be honored they've taken the time to do so!
And don't hesitate to reach out to others in this incredible field of social enterprise!